PROFESSIONAL VISUAL PRESENTATION

For many buyers, your home's first showing happens online. Thoughtful visual presentation is designed to capture attention, communicate the character of the property and give buyers a compelling reason to experience it in person.

  • Professional real estate photography
  • Interior and exterior photography
  • Lifestyle and architectural imagery
  • Professional property video when appropriate
  • Short-form property video and reels
  • Drone photography and aerial video when appropriate
  • Twilight photography when appropriate
  • Community and neighborhood imagery
  • Floor plans
  • 3D or immersive property tours when appropriate
  • Virtual staging for vacant or select spaces when useful
  • Careful selection of the lead image and photo sequence
  • Photography designed to highlight views, light, architecture and distinctive features
  • Consistent visual presentation across marketing channels

The objective isn't simply to photograph your home. It's to create a visual experience that encourages buyers to want to see more.

A THOUGHTFUL MARKET LAUNCH

Bringing a property to market involves more than simply making the listing active. The launch can be coordinated around the property, your timing and current market conditions.

  • Customized property launch strategy
  • Pre-launch preparation and scheduling
  • Strategic timing of photography and marketing
  • Coordination of listing activation
  • Early-market or pre-market strategies when appropriate and permitted
  • Property-specific marketing calendar
  • Carefully considered launch timing
  • Coordination of signage, photography and digital assets
  • Preparation of property marketing materials
  • Just Listed marketing
  • Open-house launch strategy when appropriate
  • Monitoring competing inventory as the launch approaches
  • Adjusting the strategy for current market conditions

A coordinated launch helps ensure the property is ready to make a strong impression when buyers begin seeing it.

COMPELLING PROPERTY STORY & LISTING PRESENTATION

Every home has qualities that deserve to be noticed. The listing presentation should help buyers understand not only the features of the property, but the setting, lifestyle and details that make it distinctive.

  • Thoughtfully written property description
  • Highlighting architectural and design features
  • Lifestyle-focused storytelling
  • Neighborhood and location highlights
  • Views, setting and outdoor-living features
  • Renovations and significant improvements
  • Property features buyers may otherwise overlook
  • Thoughtful organization of listing information
  • Accurate and complete property details
  • Search-friendly language where appropriate
  • Presentation designed for today's digital home-search experience
  • Consistent messaging across listing and marketing materials

The goal is to give buyers a clear and compelling understanding of what makes your property worth experiencing.

BROAD ONLINE & REAL ESTATE EXPOSURE

Once your listing is launched, broad digital distribution helps place the property where buyers and real estate professionals are actively searching.

  • Multiple Listing Service exposure
  • Distribution through applicable MLS feeds and syndication
  • Major consumer real estate search platforms
  • Zillow
  • Realtor.com
  • Redfin
  • Homes.com
  • Brokerage and agent websites
  • IDX-powered real estate websites
  • Mobile real estate search experiences
  • Brokerage network exposure
  • Exposure to cooperating real estate professionals
  • Online property search portals
  • Additional local, national and international exposure where available
  • Ongoing review of how the listing appears online

The objective is broad, accurate and consistent exposure across the places today's buyers use to discover real estate.

DIGITAL, SOCIAL & VIDEO MARKETING

Digital marketing creates additional opportunities to introduce your property beyond the traditional home-search experience and showcase the features and lifestyle surrounding the home.

  • Social media property promotion
  • Just Listed announcements
  • Property photography posts
  • Short-form property video
  • Reels and stories
  • Listing video distribution
  • Open-house promotion
  • Property-feature spotlights
  • Lifestyle-focused content
  • Neighborhood and community content
  • Shareable digital property materials
  • YouTube and video exposure when appropriate
  • Digital advertising when appropriate
  • Targeted online promotion when appropriate and compliant
  • Continued promotion throughout the listing period
  • Updated messaging when there is something new to communicate

Different properties call for different marketing channels. The mix can be tailored to the home and the buyers most likely to respond to it.

DEDICATED PROPERTY & PRINT MARKETING

A property's marketing can extend beyond the MLS with dedicated materials that give buyers, agents and interested parties an easy way to explore and share the home.

  • Dedicated property webpage when appropriate
  • Custom property URL or shareable property link
  • Professional property photography gallery
  • Property video incorporated into digital marketing
  • Detailed property information
  • Floor plans and supplemental materials
  • Custom QR code
  • QR code integration with print materials
  • Property brochures
  • Showing materials
  • Property feature sheets
  • Just Listed materials
  • Neighborhood marketing when appropriate
  • Direct-mail opportunities when appropriate
  • Property signage
  • Digital versions of property collateral for easy sharing

These pieces work together to give the property a polished, cohesive presence both online and in person.

OPEN HOUSES, BROKER OUTREACH & ONGOING EXPOSURE

Marketing continues after launch. Buyer activity, agent conversations, showing feedback and changes in the surrounding market can all provide useful information as the listing progresses.

  • Strategically planned open houses when appropriate
  • Advance promotion of open-house events
  • Online open-house exposure
  • Social media open-house promotion
  • Directional signage where appropriate and permitted
  • Broker and agent outreach
  • Communication with agents working with potential buyers
  • Follow-up on buyer interest
  • Showing activity monitoring
  • Collection and review of showing feedback
  • Buyer feedback from open houses
  • Monitoring competing listings
  • Monitoring new listings and recent sales
  • Reviewing market response
  • Refreshing photography, copy or positioning when warranted
  • Adjusting marketing emphasis as buyer response develops
  • Keeping you informed about activity and next steps

Your marketing plan isn't static. We can continue evaluating buyer response and market activity throughout the listing.

LET'S PRESENT YOUR HOME AT ITS BEST

Every property is different. Together, we'll create a marketing approach designed around your home, your market, and your goals.

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